Introduction

Rob Fitzpatrick is the author of several wonderful books, all designed to help you navigate the messy waters of bringing your ideas into the world. He's best known for his 2013 book, The Mom Test, which is now my go-to book on how to approach talking to people to see if your idea is actually worth building. Rob's currently focused on supporting indie nonfiction authors with software and a thriving authors community. In this conversation, we talk about the realities of how to test your ideas, and more importantly, how to discern if an idea is a good fit for you.