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Lucie Greene 'Humane Capitalism, the Social Contract and Super-Agile Teamwork'

The New Abnormal

CHAPTER

What's Your Role as a Brand in the Pandemic?

Some brands have stood up and done useful things in a very pro active way. Others have quietly, sort of disappeared or kept their heads down. People lookingas if yorne o ete te people loking intwo brands generally to i asettin o more more different priterion. The most successful examples will weare brands who just have complete faith that they'll be discovered.

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