3min chapter

Marketing Against The Grain cover image

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

Marketing Against The Grain

CHAPTER

The Next Stage of Companies

Seman wood: The focus is to find, find that magic right and and then. What do you two think needs to happen at that stage? Where does marketing and growth need to focus? How do you get that company that now has kind of some very base line product and go to market, fit actually into a company that can scale? Seman Wood: Most founders want a seasond c mo who has worked at a public company,. They're trying to hire someone a series a or b. And you actually don't need them to do all other things.

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