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12min chapter
Leading through radical change with Julia Hartz of Eventbrite
How I Built This with Guy Raz
Navigating the Crisis and Ensuring Recovery
In this chapter, they discuss the actions taken by the company to navigate through the crisis and ensure a strong recovery. They mention how virtual events started to rise but the money wasn't coming in, so they had to focus on the basics and realign their strategy. They also talk about the importance of serving the creators and helping them find and grow their audience. They emphasize the potential of mid-market events and their platform's role in connecting people through a variety of ticketed events.
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