How to Brand an Ice Cream Truck

Travis McElroy: If you suspect that an ice cream truck in your neighborhood is maybe not just selling ice cream, go and order a Sonic the Hedgehog ice cream with bubble gum eyes or a Ninja Turtle ice cream. One of them is also going to be the code word for the drugs that you are also selling today. I bet it's pretty frustrating if you have an ice Cream truck that's a front for your drug selling business, but nobody knows it's a frontfor a drug selling business. They just keep buying ice cream and you're like, wow, man, nobody bought drugs for me today. Well, I mean, it's an interesting occupation, but it's