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Sarah Saddler, "Performing Corporate Bodies: Multinational Theatre in Global India" (Routledge, 2025)

New Books in Sociology

CHAPTER

Corporate Theater: Bridging Culture and Identity

This chapter investigates the role of corporate theater in Dubai and Cape Town, focusing on its impact on nation branding and employee engagement. It highlights the different societal contexts and reactions to performance-based training, revealing the complexities of national identity and corporate narratives.

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