Sell Like Crazy | Sabri Suby | Book Summary
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How to Create a Dream Buyer Avatar
The purpose of going after a dream buyer is to focus your message and marketing budget on whichever market is most likely to buy your products as well as these prospects who want to be your dream customers. The fundamentals of learning what people want, understanding exactly where you can help them and then telling the right people about it in the most persuasive way are timeless strategies that have worked hundreds of years ago and will work 1,000 years from now.
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