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Never Satisfied? Always Feel Like You’re Chasing The Next Thing? Here’s Why with Dr. Daniel Z. Lieberman

The Science of Success

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The Implications of Dopamine for the Up System

Dopamine either singularly or essentially singularly controls the up system. It's not so much a molecule of reward as a molecule of desire and motivation. The same structure that gives us euphoria when something good happens is also responsible for craving.

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