The Peel with Turner Novak cover image

The Business of Newsletters with Kendall Baker, “The Sports Newsletter Guy”

The Peel with Turner Novak

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The Rise of Sports Newsletters

This chapter explores the evolution of the newsletter industry, particularly the success of sports newsletters influenced by models like 'The Skim'. It examines how newsletters provide a more engaging and personal connection than traditional media, enhancing reader loyalty and advertiser appeal. The discussion highlights the balance between analytical metrics and creative writing in crafting effective newsletters tailored for modern audiences.

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