Onboarding Partners - It's About Creating an End to End UseYour Experience

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Masters of scale is CNN Tech's weekly, offbeat look at the biggest stories in tech. This week we talk with doctor k hollman about supporting black businesses through her pop up markets and retail store. We also hear from capital one business on creating an end to end useyour experience that will make their customers happy as well as yours.

Onboarding isn't just about employees. The often overlooked step-by-step process — to join a product or company — lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors, new features, new partners, new markets with the same care and ease-of-use — but at scale. With more than 40 million monthly active users and 3 billion designs created, Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert).

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