Will Disavow Links Make My Site Rank Better?

SEO expert John Mueller explains why disavowing links can make your site rank better. He says there's a difference between spammy links you've created and what Google defines as 'weird' or 'toxic' links, which are harder for more basic tools to spot. But if those links can have an impact, it by definition gives people a chance to potentially do some kind of negative SEO,. If you bought those kind of links and place them for a competitor, not necessarily that that would be a cost effective thing to do.