Cognitive Bias in Research - What Are They?

In terms of like what goes into a good plan, there's going to be probably some broad consistency across teams and organizations. Like if you're an organization that's really formal with roles and responsibilities, you're going to probably play into that. If you're a little bit looser on process, you probably don't want to bring that in there. And then to your point, like leverage existing touch points, it sounds like those are all sort of key parts there. Yeah. Absolutely. What are, to go back to, you know, doing poor research. So we start with the plan, we have a plan, we feel good about it. What can go wrong from there?

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