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090 Pre-Suasion by Robert Cialdini

The Marketing Book Podcast

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Channeled Attention: Embedded Journalism in the Iraq War

This chapter examines how the embedded journalist program during the 2003 Iraq invasion shifted public focus from geopolitical agendas to the personal narratives of soldiers. It highlights the consequences of this shift, resulting in a narrative centered more on military experiences than the political justifications for the war.

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