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3min chapter
What’s Working Right NOW In Media Buying
Adspend with Ash Melwani and Rabah Rahil
Ad-to-Card Traffic Is a Good Idea
We're doing pretty much the opposite of what Ash is doing I'm trying to spend as less money as possible on retention via Facebook because I've kind acquired all those audiences. So why pay Facebook another convert another CPA to get them to convert so we're trying to To to make those customers converted a cheaper cheaper touch point, which is not Facebook. It's a high season high-end high purchase type of season right now All the numbers you're gonna look back are gonna be inflated. We try to test with the stuff with the stuff like I want to think that's very interesting and I didn't say What else do you have in mind for us?
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