Why a TV news reporter launched her own daily podcast
The Business of Content with Simon Owens
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Do You Have a Podcast Ad Campaign?
I think there's no magic bullet of like, oh, this is the one way to reach everybody and scale. But i think that if you are looking across a couple of different strategies, im that it can work really well,. If people get hooked on the show and keep listening, and then the word of mouth continues and it just builds on itself. I've tested some social medium marketing, but i don't go all in on that, cause it's not as successful. We do kind of a fun weekly one as well as a daily news emal. And then wed do some with social media, but i don't put as much marketing effort into those as i do with
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