19min chapter

FiveThirtyEight Politics cover image

No Sleep Till Iowa

FiveThirtyEight Politics

CHAPTER

Methods and Challenges in Polling

This chapter discusses the different polling methodologies used in the current election cycle and the challenges faced by pollsters. They emphasize the importance of polling forward and avoiding assumptions about the future electorate. The conversation covers topics such as sample frames, telephone lookups, weighting data, declining response rates, and the impact of COVID on polling.

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