Transforming Consumption through Creative Production

Creativity is not a mysterious force to be conjured from nothing – it emerges organically from practical efforts to gather, organize, and digest your own ideas, and the ideas of others. Before you create novel work of your own, you can prepare by gathering the ideas you encounter in your daily life in a single, trusted place outside your head. This makes it easier to see unexpected patterns and connections between ideas, leading to more powerful and unique insights in your work.