Digitl, Digital, Digital. It's a Big Busword

Digtall is a big busword was in our industry. What does it mean to you? And just a small meander, if i may. I think of digta, dat analetics a sort of the three legs of the stool that allow what we want to do to happen. The digital piece then, for me, is the technology and the soft weather,. That bring together the means by which we can access that data injest it, aggregate it, link it, store it and then interrogate it ultimately. It's definitely moving forward in her in a very helpful way.