SPOS #181 - Seth Godin Talks About What Matters Now
Thinking With Mitch Joel
Hatching Ideas and Spreading Them: Building a Company and Spreading Ideas
The speaker shares their approach to building a company and spreading ideas, emphasizing the importance of hatching ideas that spread and the affordability of launching ideas. They also discuss their philosophy of creating free content and packaging ideas in a book format.
Welcome to episode #181 of Six Pixels Of Separation - The Twist Image Podcast. If there is one name that comes immediately to mind when people think of "marketing", it is Seth Godin. Beyond being a best-selling business book author (Permission Marketing, Purple Cow, The Dip, Tribes, etc...), one of the top business Bloggers in the world and one of the most in-demand public speakers, Godin is also the owner of one of the Top 100 websites in the world, Squidoo, and he even has his own action figure (that's no joke). He is about to release his latest book titled, Linchpin - Are You Indispensable? (in late January 2010), and he is the brains behind an excellent new/about-to-be-released e-book titled, What Matters Now (which I contributed to). He's been on the Podcast many times in the past, and is always one of the most insightful people I know. Enjoy the conversation...
Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #181 - Host: Mitch Joel.
- Running time: 42:57.
- Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
- Please send in questions, comments, suggestions - mitch@twistimage.com.
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- Six Pixels of Separation the book is now available.
- Episode #22 of Media Hacks is next week and it might feature:
- Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
- C.C. Chapman - Managing The Gray - Campfire.
- Hugh McGuire - LibriVox - The Book Oven.
- Christopher S. Penn - The Financial Aid Podcast - Marketing Over Coffee.
- Julien Smith - In Over Your Head - Co-author of Trust Agents.
- In conversation with Marketing legend, Seth Godin.
- Apologies for the audio quality from my side of the conversation (I botched plugging in my microphone).
- Seth Godin is the author of the following books:
- Linchpin (coming in January 2010).
- Tribes.
- Meatball Sundae.
- The Dip.
- Small Is The New Big.
- The Big Moo.
- Purple Cow.
- All Marketers Are Liars (now called, All Marketers Tell Stories).
- Free Prize Inside.
- Survival Is Not Enough.
- Unleashing The Ideavirus.
- The Big Red Fez.
- Permission Marketing.
- He also runs: Squidoo.
- You can watch him speak here:
- The TED Tribes talk is now live.
- David Usher - 'Kill The Lights'.
Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.
Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #181 - Host: Mitch Joel.
Tags: advertising all marketers are liars all marketers tell stories blog blogging book oven business book campfire cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group financial aid podcast free prize inside hugh mcguire in over your head itunes julien smith librivox linchpin managing the gray marketing marketing over coffee meatball sundae media hacks new marketing labs online social network permission marketing podcast podcasting purple cow seth godin six pixels of separation small is the new big social media marketing squidoo survival is not enough ted talks the big moo the big red fez the dip tribes trust agents twist image twitter unleashing the ideavirus web 20 what matter now
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