SaaStr 368: 5 Insights for Consumerization of the Enterprise with Scott Belsky, CPO and EVP @ Adobe Creative Cloud
The Official SaaStr Podcast: SaaS | Founders | Investors
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Marketing and Copy Should Be Born With or in the Product Team
Belsky: Marketing and copy should be born with or in the product team because it's part of the product experience. Belsky: In larger companies set up for scale, it's hard to get marketing and copy in line with some of these products. "We're challenging the organizational model of some of these modern, modern enterprise SaaS experiences," he says.
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