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Should You Work With Your Friends? with my friend Will Guidara

A Bit of Optimism

CHAPTER

Vulnerability and Confidence in Business Friendships

This chapter explores the intricacies of maintaining friendships in a business context, likening them to the principles of a healthy marriage. It emphasizes the role of brutal honesty, self-awareness, and vulnerability in fostering deeper connections and navigating challenges, particularly when ego interferes. The discussion highlights the balance between authenticity and adaptability in social behaviors, arguing that genuine relationships thrive on accountability and openness.

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