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How To Validate, Launch, and Build Your First Digital Product
The Espresso Hour
How to Validate Your Product
If you want to get fancy, you could do like an ABC test and send three different offers to three different landing pages. You will learn more in five to 10 small 15 20 minute customer interviews than you will in anything else. Your goal is not to spend seven months building out the perfect video course. And so it's sort of a nice segue into this idea of bootstrapping your product.
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