Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn’t enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caused by browser-side limitations. This is Part 1 of a 3-part tracking mini-series... and it starts with full transparency and a touch of public flogging.
Chapters:
- 00:00:00 - Cracking Open the Perpetual Traffic Vault
- 00:01:31 - Why Bad Tracking Kills Great Marketing
- 00:02:58 - Meta's Bold AI Vision (and Why It Matters)
- 00:04:47 - The Data Black Hole of Flexible Ads
- 00:06:53 - From Pixels to Prediction: How Ad Networks Evolved
- 00:10:57 - Your Official Invite to the 3-Part Tracking Overhaul
- 00:14:28 - How to Set Up Tracking Without Breaking Your Brain
- 00:15:53 - Which Data Source Should You Actually Trust?
- 00:15:59 - The Truth About Pixel vs. Dataset IDs
- 00:17:04 - Don’t Just Place Events—Place Them with Purpose
- 00:17:27 - Next-Level Pixel Installs (That Don’t Break Your Site)
- 00:23:44 - What Your EMQ Score Is Really Telling Meta
- 00:25:05 - The Showdown: Browser Events vs. CAPI
- 00:28:48 - Fix Your Errors Before They Cost You More
- 00:30:01 - Wrapping Up... and What’s Coming Next
LINKS AND RESOURCES:
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Mentioned in this episode:
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