3min chapter

Goldman Sachs Exchanges cover image

Investing in Sports: A New Media Model

Goldman Sachs Exchanges

CHAPTER

The Empowerment of Athletes in the New Media Landscape

This chapter explores how athletes are transforming into social media celebrities, using their personal brands to forge deeper connections with fans and marketers. It highlights examples like Steph Curry, showcasing their impact in promoting social issues and fostering brand partnerships.

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