"Most restaurants and most businesses don't know what their core purpose is," he says. "As a result of that, they wander and a lot of them don't make it" Chick-fil-A's mission: To have a meaningful impact on every person they meet in the community. If you run a Burger King, there's no expectation that you're going to be part of your community.
Every organization needs clarity. And the first question every company needs to answer is "Why do we exist?" Pat and Cody sit down to discuss and offer real-world examples of clarity.