How I Built This with Guy Raz cover image

On athletic shoes: Olivier Bernhard and Caspar Coppetti

How I Built This with Guy Raz

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The Journey of Innovation and Rejection in Athletic Shoe Development

This chapter explores the speaker's journey of designing durable running shoes and the challenges encountered in appealing to established brands. It highlights a turning point with Puma's positive feedback, leading to the bold decision to create their own sneaker brand despite looming obstacles.

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