How to Build a Winback Strategy for Your Email Marketing Campaign

Your winback strategy is something that you should be consistently thinking about it's not like hey we're just building our win back flow that is our winback strategy. Every promotion every product launch every month that you're planning a calendar should be what's our strategy for converting more non-purchases on our list and also getting more repeat purchases. My second question for you was like we talked with joanne coffee about her quizzes at jones road beauty and uh how that's how they pull a lot of that personalization data are there ways to pull personalization data if you don't?