How I Built This with Guy Raz cover image

Advice Line with Chris Ruder of Spikeball

How I Built This with Guy Raz

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Personalized Marathon Experience

This chapter features a caller discussing a unique kit that allows marathon runners to customize their bibs with their names, enhancing the crowd's support during races. It also covers the caller's tech background and the evolution of their running gear brand, focusing on innovative products like travel sneaker bags and race kits. Additionally, the conversation highlights strategies for marketing niche products and building a community around the brand to drive sales and expand market presence.

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