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Controlling the Options
We choose to believe that the game is fair and that we have our freedom. We prefer not to think too much about the depth of our liberty to choose. This supplies the clever and cunning with enormous opportunities for deception. For people who are choosing between alternatives, find it hard to believe they are being manipulated or deceived. They cannot see that you are allowing them a small amount of free will in exchange for a much more powerful imposition of your own will. Setting up a narrow range of choices then should always be part of your deceptions.