Introduction

In today’s episode, Kunle is joined by Paul Okhrem, Founder of ELogic Commerce, a Ukraine-based company that services omnichannel brands to deliver eCommerce solutions to serve different markets.

A sudden change in a nation can disrupt any industry and eCommerce is no exception. As the east of Ukraine plunges into chaos, a western Ukraine-based business that focuses on growing their client’s eCommerce brand to make more revenue decided to defy their country’s situation.

ELogic Commerce opened its doors to provide job vacancies to those who lost their livelihood due to the effects of war. They also offered relocation packages to those who decided to flee from the war-torn area and live in safety.

In this episode, Kunle and Paul talk about the status of the war in Ukraine. You will get to hear about how his company continues its operations despite the chaos happening outside their doorstep. This is a great episode for eCommerce entrepreneurs looking for ways to keep the industry going despite challenges.