Is It Possible to Build a Prodictive Model?

When you build a prodictive model, it's just doing exactly this. It's going to find the easiest thing to explain wherever it finds the most signal or the most information. And that becomes a problem when di groups of your population have more or less signal, more or less information. If, for instance, a group of people has a consistently lor usage of technology, and as such, i have less data points about that person, i would be much less likely to target them with an advertising campaign. This is something we need to be very cognizant of moving forward. I'd love to hear your thoughts on that.