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Excuseflation

Today, Explained

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Understanding Excuseflation and Pricing Strategies

This chapter examines 'excuseflation,' where businesses justify price hikes based on external factors. Through a Chicago bakery owner's experience, it contrasts this practice with 'greedflation,' discussing how corporate structures can mimic monopolistic behavior during economic disruptions. Additionally, it highlights the implications of premiumization and legislative measures addressing supply chain issues amid rising prices.

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