S2 E8 - Talking with VCs about Demand Gen
Stacking Growth | The B2B Marketing Podcast
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The Education Point of Marketing
The Uma tory sets about teaching them new ways measure things. Am it's about introducing metrics that are tied to business value, which really should be what they care about in the end? If you can tie what you're doing in marketing to things like pipe line, things like revenue, then you're going to have a lot more success.
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