TikTok Is Hot, but Not Just Because It's Hot

Seth Meyers: I want to sell what is hot, but not just because it's hot. So when you take the hottest possible thing in your market and you combine it with an actual valid solution that nobody else can match, you'll win the game. It's better to be number one in a category than it is to be number two in a ten-time bigger category. This is called strategic thinking. And so TikTok is hot. But then we have concepts, such as TikTok, that pop up. That become actually more than just flavors of the month. Because by the time my customers learn them, they might not work anymore. We are undeniable. We have stacked