In Good Company with Nicolai Tangen cover image

SAP CEO: European Tech Leadership, Cloud Innovation, and Performance Culture

In Good Company with Nicolai Tangen

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Navigating Technology and Pricing Strategies

This chapter explores pricing strategies influenced by technology and customer dependency, focusing on consumption-based models in AI. It addresses technological nationalism, data safety, and the demand for local solutions as companies strive for agility in a complex global supply chain. The discussion also emphasizes the critical role of cybersecurity and cloud technology in ensuring business continuity and responding to evolving threats.

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