Behind the Numbers: an EMARKETER Podcast cover image

The Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Shifts and Predictions in the Advertising Landscape

This chapter explores the impact of consolidation in the advertising industry on smaller agencies and competition for premium clients. It also provides insights into projected growth in advertising spending, wrapped up with year-end reflections and appreciation for the audience.

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