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Coffee Clash: Starbucks vs. Luckin Coffee
This chapter explores the intense competition between Starbucks and Luckin Coffee, focusing on Luckin's recent U.S. entry and its strategic location choices. It examines both brands' marketing strategies, challenges in the Chinese market, and how each is adapting to changing consumer preferences. With a blend of business insights and personal anecdotes, the discussion highlights the evolving coffee landscape and the rivalry between these two giants.
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