Expansion of Media Rights and Audience Reach in Women's Sports

The chapter delves into the significant growth of media rights for the NWSL, highlighting the surge in nationally televised games to over 100. It discusses the importance of securing national windows to increase exposure, attract new audiences, and foster the league's future success. Additionally, the chapter emphasizes the impact of media attention in women's sports, the influence of well-known athletes like Caitlin Clark, and the strategies to attract a diverse audience and create an inclusive sports environment.