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How to Build a Multi-Million Dollar Newsletter Business | Tyler Denk, Beehiiv | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

The Importance of Niche and Audience

The fact that you hit on like a niche, you just work your way backwards from like everything is advertiser and brand driven. For example, if the product and the advertiser is HubSpot or Salesforce, one conversion on like an enterprise plan for them is worth maybe $100,000, $200,000 an annual revenue. So they're willing to spend a lot of money to get in front of an audience of 20,000, 30,000 people who might be decision makers at businesses and startups. That's why the niche and audience matters a lot.

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