2min chapter

Behind the Brand with Bryan Elliott cover image

How to Build a Multi-Million Dollar Newsletter Business | Tyler Denk, Beehiiv | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

The Importance of Niche and Audience

The fact that you hit on like a niche, you just work your way backwards from like everything is advertiser and brand driven. For example, if the product and the advertiser is HubSpot or Salesforce, one conversion on like an enterprise plan for them is worth maybe $100,000, $200,000 an annual revenue. So they're willing to spend a lot of money to get in front of an audience of 20,000, 30,000 people who might be decision makers at businesses and startups. That's why the niche and audience matters a lot.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode