How to Build Your Audience Using Ghosts

The whole idea, whether you're solo crater or business, is that you need a lot less of the right people paying attention to what you're doing. So when you have that in mind, you play the game differently. The same thing goes for marketing. You think you need to do so many things to move your business or product in the right direction, and it's usually doing less that will get you further in what way? Ye, that's the magic question.