How Do You Diversify Your Revenue Xstreams?

You have an agency in w m e that supports, are they involved in the negotiation or your passing? Once you decide on the brand, you know, you're letting them take care of the agreement. And at what point did it make sense to bring in a partner like that in m e? This was probably about four or five years ago that we started working with them. It just means i'm like, literally reading contracts, which is not fun. But i'll all work with brands directly.