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Can PLG and Traditional Sales Play Well Together? with Shanee Ben-Zur

B2B Growth

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Drop Box - What's the Challenge?

At crunch bace, were in the phase of experimenting whether the self service sist motion can help to capture revenue from disqualified enter prize leads that otherwise might not have turned into anything. So we validated that part of our funnel. The next step is to now validate the pre sale, like the almost more traditional, self served part of the funnel. And we're doing that in combination with, like, expanding where we offer chat and increasing the amount of time thatwe we're sort of borrowing time from our s t r team. At drop box, you know, is a more sophisticated programme. Internal teams acted as kind of like the sales managers to those teams. It was a super successful

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