Stacking Growth | The B2B Marketing Podcast cover image

Implementing Modern Marketing Success Metrics | Judy Sheriff

Stacking Growth | The B2B Marketing Podcast

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Navigating Modern Marketing Strategies

This chapter explores the evolution of marketing strategies, focusing on the transition to high intent approaches and the lessons learned from personal experiences, including challenges during the pandemic. The speakers emphasize the need for effective communication, stakeholder buy-in, and trust in one's instincts while discussing the impact of AI on marketing. They caution against over-reliance on technology, advocating for a balance between automation and the human touch in engaging with target audiences.

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