
Tyra Banks: Personal brand power
Masters of Scale
Lessons in Personal Branding and Leadership
This chapter explores the complexities of personal branding through the experiences of influential figures like Tyra Banks and Steve Jobs, emphasizing the value of authenticity and learning from past mistakes. It discusses the transformative journey of creating the innovative retail experience Model Land, which faced challenges due to the COVID-19 pandemic. The narrative highlights the importance of adaptability in maintaining a personal brand while navigating crises and shifting landscapes.
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