The Importance of Communication in Project Management

Adam Grant is a professor at the Wharton School of Business and author of Given Tick. Adam lists in this article some of his favorite surprising studies, such as people are more likely to buy jam when presented with six flavors than 24. He then reveals that these studies are all presented by the media as being by behavioral economists. But in reality, they're all by psychologists. Then he offers us six reasonably fun hypotheses as to why this might be the case. Why behavioral economics is more cool than psychology. Hypothesis four: The thing it keeps changing between them is 'economics sounds less rigorous than psychology'