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379: ‘An Extra Kick in the Nuts’, With Christian Selig

The Talk Show With John Gruber

CHAPTER

How to Increase Average Revenue Per User

Reddit has historically so much farther below other apps or other services in terms of average revenue per user. And to me, the reasonable way to look at that is well, we can try to turn that dial up a little and and increase ourAverage Revenue Per User (ARPU) That's going to be like a slow boil, right? But it seems to me like they're like, why can't we just jump ahead to a much higher ARPU instantly? How? I don't know.

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