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160: The YouTube Strategy You Need to Go Viral!

The Think Media Podcast

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Is Batching a Good Idea?

We don't create ideas until we've done the research so that we have data-informed ideas. We produce one piece of content at a time, and then review the results to see did our hypothesis hold true? And if the video underperformed two things happened: either we chose the wrong hypothesis or we didn't execute the hypothesis correctly. So I would say for any type of content that you're producing, whether you anticipate it going viral or not, my kind of philosophy is why not maximize the potential of it and learn with it.

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