Lenny's Podcast: Product | Growth | Career cover image

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

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The Power of Purpose in Business

This chapter explores the critical role of purpose in driving business success, highlighting examples from major companies like Google and Nike. It emphasizes the need for strong and relatable purpose statements that align with both employee motivations and public interest. Listeners are guided through a structured approach to developing a meaningful brand purpose that resonates with their target audience.

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