Transitioning From Writing and Publishing Your Own Book to Publishing Other People

Mountain biking guide to the south of England was published in a different format. The publisher learned that people in the north weren't interested in buying it. He also had to learn marketing and distribution, which he says have been challenges. And then I had to sort of go back to this American idea that a lot of stories do get lost - particularly in rock climbing mountain areas. That's how we produced mountaineering books, climbing books, running books.