Why Agile Sales Reps Win More Deals with Michelle Vazzana
Operations with Sean Lane
00:00
The Four Patterns of Behavior in Sales
The research side of this is something that you and researchers are observing. You have to do the research in such a way that you avoid bias, right? And so those research instruments tend to be just very fact-based. We found out there are multiple buying situations every seller's base. Yes, these four patterns really do exist, but there's more to the story.
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