Why Agile Sales Reps Win More Deals with Michelle Vazzana
Operations with Sean Lane
The Four Patterns of Behavior in Sales
The research side of this is something that you and researchers are observing. You have to do the research in such a way that you avoid bias, right? And so those research instruments tend to be just very fact-based. We found out there are multiple buying situations every seller's base. Yes, these four patterns really do exist, but there's more to the story.
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